Instagram is mainly accessed from mobile devices. Now let’s take a closer look at each of the social networks and see what experts have to say about the best time to post on social media. There is more in-depth analysis and expert opinions below the infographic. I’ve taken six of the most popular social media sites – Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ for consideration. This infographic highlights the best times to post content on each social network. Ex: Twitter Analytics, Facebook Insights, etc. But if you’re targeting people outside the US, I’d urge you to spend some time analyzing your website traffic data on Google Analytics and figure out which time zones majority of your audience falls under.Īnd finally, figure out the time zones of your followers on different social channels using their built-in analytics tools. Sources featured in this article have mainly considered Eastern Time (ET) or Central Time (CT) zones to research and compile their reports, since 80% of the population in the US is in the ET or CT zones.įor the sake of simplicity, the time zones featured in this article are in ET. Luckily, you can get sufficient data on this through Google Analytics. It’s important to understand where your audience is in order to target their time zones accordingly. How to Factor in Different Time Zones While Posting on Social Media?Īs mentioned earlier, posting on social media becomes even more complicated when you factor in different time zones of your audience. So, for this article, I’ve analyzed and referenced several research studies on the topic, including research conducted by: You need to factor in different time zones, the nature and size of your business, and of course, keep in mind that each social network is different.īut luckily, several experts have attempted to decipher the science behind the best times to post on social media, offering key takeaways and findings that can help us schedule social messages at times that get the most traffic and engagement. Sadly, there is no easy answer to this question. So when is the best time to post on social media? A million-dollar question! Download Now: The Ultimate Blogging Toolkit – 75+ Tools to Grow Your Blog So if you share your content when users are on these social sites, your content will not just get more eyeballs, but also get more shares and traffic.Īs a result, it’s important that you master the art of sharing content on social media at optimal times. Your fans and followers prefer using social media sites during specific hours of the day. Super savvy social media managers don’t just share engaging content. They share it at optimal times.
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